It began with...

Founder & CEO Mark Rubinoff grew up watching and working with his grandmother, Shura Chiro, a professional pharmacist and esthetician. Having fled the Nazi invasion of her native Romania, Chiro established an esthetics practice in Montreal in 1948 and developed over 60 skincare products. In 1989, Rubinoff took over his grandmother’s product line, rebranded as Concept Cosmetics, and grew the business across Canada.

Your trusted favourite…

In 2008, having sold Concept Cosmetics, Rubinoff founded Brands International in Newmarket, Ontario, with a brand new state-of-the-art factory manufacturing personal care products. In 2020, in response to COVID-19 demand, production of Germs Be Gone medical-grade sanitizers was ramped up. And once customers experienced the Germs Be Gone difference, our antibacterial products quickly become the trusted favourite.

Why choose Germs Be Gone

North America's #1
PPE Brand

Trusted by over 10,000 clients, including institutions, brands, and government.

Health Canada
& FDA Approved

Our products meet all Health Canada
and FDA requirements.


We never use aluminum, parabens, or sulfates in any of our products. #NoCompromises

75% USP Grade Ethyl Alcohol

Our pure & undenatured ethanol is certified for United States Pharmacopeia grade

Enriched with Aloe & Vitamin E

Keeps your skin with a soft & moisturized feeling

Proudly Made in Canada

All of our products are crafted together in Canada.

Customer Satisfaction Guaranteed

We’ve supplied over 10 million products and have received 10,000+ 5-star reviews


Our Antibacterial Hand Soap

FDA & Health Canada Approved

Enriched with Aloe & Vitamin E

Sulfate, phosphate & paraben free

Our Collection

Germs Be Gone products are Health Canada & FDA approved. They’re sulfate, phosphate, and paraben-free. And they’re enriched with Aloe & Vitamin E, so they keep your hands feeling luxuriously soft and moisturized. Our product line includes hand sanitizers, antibacterial soaps, antibacterial hand creams, antibacterial dish soaps, and sanitizing wipes.